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User Experience (UX) Design


Understanding UX Design as a Product Manager.

User experience

The international standard on ergonomics of human-system interaction, ISO 9241-210, defines user experience as "a person's perceptions and responses that result from the use or anticipated use of a product, system or service". According to the ISO definition, user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviours and accomplishments that occur before, during and after use. The ISO also list three factors that influence user experience: the system, the user and the context of use.

User Experience (UX) Design

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. 

  1. Research
    • Understanding: Conducting user interviews to identify their Requirements.
    • User Personas: Represents a typical user to identify their goals, frustrations, etc.
    • Use Cases: How might different people use this product or service?
    • Journey Maps: How a user might start and finish the experience.
  2. Brainstorming
    • User flows: Diagrams that outline the steps a user might take during the experience as they go from step to step in the UI.
    • Wireframes: A rough skeleton representation of the UI and the various components that make up the UI.
  3. Implement
    • Prototypes: UI Designers create low or high fidelity prototypes, which may or may not be interactive.
    • Frontend & Backend Development: Once prototypes are approved, developers make the prototype a working product.
  4. Reporting
    • Usability Reporting: Observe real users using the product through a variety of means.
    • Split Testing: Testing the effectiveness of one design iteration over another.
    • Analytics Reporting: Gaining additional insights such as time spent on pages, bounce rates and more.






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