Productist

The time frame, from a product’s introduction to the market; to its exit, is broken down into four stages: Introduction, Growth, Maturity, and Decline. Product Manager plays an important role, in successfully driving the product through these stages. Introduction Stage: In this stage substantial investment is made by the organization in advertising and marketing. As a Product Manager we must help the Marketing team with positioning & pricing of the product, preparing benefit tree and an aligned communication plan. We might also spend some time in training presales team; preparing them for client demos. After successful launching the product; a gradual rise in its sales curve can be seen.  Growth Stage: In this stage more and more 'new' customers become aware of the product and try it. 'Satisfied' customers will repurchase it. Organization must focus on process optimization and automation to serve this increasing inflow of customers. As a Product Manager we must buil...